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Top 3 Mistakes Sellers Make When Selling Their House
Sunday, 23 Jun 2019 at 04:06 pm
First mistake made by sellers.
1. Improper pricing. In this type of market, the pricing needs to be compelling. If it isnot, you'll get showings, but your home will be rejected in favor of the numerous other options that are more favorably priced.
2. Failing to highlight your home. Buyers are looking for homes, not houses. Beyond having all repairs addressed pre-marketing, it needs to be 'merchandised' to accentuate the beneficial attributes
3. Doing the 'hard sell' during showings. Buying a home is an emotional decision. The buyers need to 'try it on' to see if it fits. Presuming that the broker is represented by an agent with expertise, it is not a good idea for you (seller) and/or your broker to be present for a showing. The presence will be perceived as obtrusive and is generally unproductive.
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