Showing 13 - 16 of 16 blog posts

Top 3 Mistakes Sellers Make When Selling Their House

Sunday, 23 Jun 2019 at 04:06 pm

First mistake made by sellers. 

1. Improper  pricing. In this type of market, the pricing needs to be compelling. If it isnot, you'll get showings, but your home will be rejected in favor of the numerous other options that are more favorably priced.
2. Failing to highlight your home. Buyers are looking for homes, not houses. Beyond having all repairs addressed pre-marketing, it needs to be 'merchandised' to accentuate the beneficial attributes
3. Doing the 'hard sell' during showings. Buying a home is an emotional decision. The buyers need to 'try it on' to see if it fits. Presuming that the broker is represented by an agent with expertise, it is not a good idea for you (seller) and/or your broker to be present for a showing. The presence will be perceived as obtrusive and is generally unproductive.

Top 5 Questions To Ask When Downsizing

Saturday, 22 Jun 2019 at 01:24 pm
  1. Can I afford to downsize? What's the value of your current home? What will it cost to acquire a replacement home (including improvements)? How do I finance it?
  2. What am I really downsizing? It is space? Is it cost? Is it both?
  3. How do I downsize? What team of experts do I need to do this correctly? Where do I begin? When is it over?
  4. What are the real costs? Does your future home need updating? Are there tax implications? Am I overlooking tax benefits?
  5. What's the next step? Do I buy before I sell? Which lender work with retired borrowers? 

Real Estate Myth: Discount Brokers Can Do An Adequate Job Of Selling Real Estate

Sunday, 09 Jun 2019 at 02:10 pm

Discount Broker

"Discount" is an appealing word. However, in this market professional grade promotional costs, such as assertive internet marketing, full motion video, professional photography, drone photography, marketing floor plans, custom printing, direct mail campaigns, newsppaer ads and a well-trained operations staff are paid for by a full-service, full-fee broker. 

Ask yourself:

Will the limited service broker offer a complete real estate marketign plan?

What is the market sahre of the limited service broker?

What type of support staff does the limited service broker have?

Does the limited service broker have a track record of success or just low fees?

What specific expertise does the limited service broker have?


What Are The Current Average House Asking Prices In Chicago's Best Western Suburbs?

Wednesday, 01 May 2019 at 03:28 pm

Hinsdale $1,360,039

Clarendon Hills $849,042

Burr Ridge $1,0666,304

Downers Grove $552,846

Elmhurst $664,213

LaGrange  $673,644

Western Springs $789,256

These prices are for single family detached homes, not condos or townhouses.