STOP LOOKING.START FINDING.
For me, the goals of a successful marketing plan are threefold: get the highest price in a reasonable timeframe with the least amount of inconvenience to the seller. Frankly, all else is secondary. My goal is not just to market a home. It's to sell it.
The selection of a listing broker is the most important decision in the marketing of residential real estate. The second most important decision is price. The decisions regarding "which agent' and "which price" should be separate decisions. The number one mistake made by sellers is to hire the agent who told them the highest recommended asking price. Often this results in an improperly priced house marketed by the agent who's least qualified to achieve that price. Choose your agent based on performance and qualifications. While buyers choose homes based on location, location, location; sellers should hire their agents based on reputation, reputation, reputation.
I learned real estate as a specialized real estate appraiser. My specialties were relocation and litigation support. This experience helps me continually provide sound analysis and counsel for my seller clients in the ever-changing near western suburban Chicago real estate market . I was trained by Procter & Gamble in sales and marketing. I bring world class sales and marketing experience to the western suburban real estate market. By selling and marketing the Crest toothpaste and Scope mouthwash brands, I learned the importance of branding. The family who buys their house is not buying bricks and mortar; they are buying a lifestyle. As such, the marketing message must be brought to them in a manner consistent with their perspective.
Clients are saying:
"As a industry professional who builds custom single-family homes, our clients demand nothing short of the best. In turn, we align ourselves with people who share the same goals. Bryan and his team are THE real estate experts we turn to. From factual data, current real estate trends and cutting edge marketing, Bryan and his team take what can be an overwhelming process and simplify it for a smooth user experience. I have yet to find someone who is as knowledgeable and hungry to get the deal done as you are. We highly recommend Bryan Bomba and his team for your real estate needs."