A client focused broker serving Chicago and Chicago Suburbs

The most important lesson I've learned in real estate is to listen. It's personal and it's about you, the client. When working with clients to buy or sell their homes they are trusting me with, quite possibly, their single biggest investment decision. But it's more than that. Their home is where they raise their family, entertain, share holidays and celebrations, cook meals together. Home buying /selling is very personal, and each client is unique. I strive to really understand the clients wants and needs for both buying or selling their home. My one job is to help them achieve their goals and make their process as smooth as possible. This is done, in part, with market knowledge, experience in the transaction process and skill in complex negotiation. From the start of our conversation, through your moving day, I am a good listener and a ready source of help, information, and guidance.

For listing your home

When listing a home, pricing is the most important decision. Priced too high and your home will go unsold and go stale on the market. Priced too low and you will leave money on the table. Typically, an agent will provide a comparative market analysis (CMA) prior to listing your home. I take the pricing analysis a few steps further:

Pricing to the Power of 4™

1. CMA which compares your home to recent history of sold homes
2. Neighborhood market trends
3. Homes currently on the market – your competition
4. Pre-test 2-3 price levels against buyer searches in the MLS.

Yes, like every agent, you will see the CMA (history). However this more complete and thorough assessment provides you with more information, greater understanding for your decision on the listing price of your home. The result is greater confidence with your pricing decision.

The next most important effort is marketing. Together we can draw upon my years of marketing experience, the powerful and proprietary tools of @properties, the leading Chicagoland brokerage, and in-depth understanding of the target market. This will help us select the right marketing approach for your home and deliver a better and faster result.

For home buyers

If you are also searching for the right home, you will have resources to see every home (both publicly for sale and also on the private "coming soon" networks. We can set up your custom search and adjust as needed to make your process successful and fun! This search is about you. Your lifestyle. Your commute. Your family.

After you find the right home there are many steps before moving day. I help guide you through the negotiation, walk you through the whole process, connect you with expert inspectors, attorneys, to make sure your process through closing is as smooth as possible.