When it comes to selling a home, the backbone of any successful marketing strategy is proper pricing. That’s because the highest volume of potential buyers see your home within days of it hitting the market. So if your home is perceived as overpriced right off the bat, you’ve already missed a huge opportunity.

In fact, Chicago homes that required one or more price changes sold on average for 89% of original asking price in 137 days last year, whereas homes that did not require a price change sold for 98% of original asking price in just 61 days.

The same is true for luxury homes in the city. Among homes priced at $1 million and above, those with one or more price changes sold on average for 86% of original asking price in 210 days, while those that were priced accurately sold for 96% of original asking price in 119 days.

As the numbers indicate, setting the right listing price is paramount to a faster, more lucrative sale. At @properties, we consistently outperform the overall market on both of these important performance measures: Days on Market (63 days for @properties vs. 80 overall) and Selling-Price-to-Original-Listing-Price ratio (97.3% for @properties vs. 96% overall).

Of course, pricing is just the beginning. In order to achieve the best possible results for our clients, we leverage cutting-edge sales and marketing programs that give you a competitive advantage.

If you’re thinking about buying or selling, contact your @properties broker to discuss the perfect strategy for you.

Written by Kelly Maguire
Kelly is the corporate communications specialist for @properties. She joined the company in 2012 and earned her real estate license earlier this year.