Crain’s Chicago Business recently published an article about market share in Chicago real estate — and how one city firm has more market share than the next two firms combined.
Yes, that firm is @properties.
We’re excited, not only because we like to see our brokers recognized for their hard work, but because market share is extremely valuable to our clients throughout Chicagoland — even beyond the city real estate market.
Before we shed light on that, here’s a quick refresher from economics class: market share is calculated by taking the company’s sales over a period and dividing it by the total sales of the industry over the same period.
@properties has just over 20 percent of the Chicago market based on 2017 sales volume, according to data from Broker Metrics, a reporting tool used by Midwest Real Estate Data. The second- and third-ranked firms, both part of national brands, had less than 18 percent of the city market combined.
So if you’re a Chicagoland home buyer or seller considering buying or listing your home with an @properties broker, what does that mean for you?
It’s simple. Here is why market share is an important consideration for anyone looking to purchase a home or list a home for sale in Chicagoland.
@properties has more boots on the ground
If you have large market share, you are attracting bright and talented brokers in your market.
With over 20% market share — more than the next two players combined — that means that @properties brokers touch one out of every five real estate transactions that happen in Chicago. In some suburban markets, we have even greater marketshare.
Because we have a large position in every market we work in, our brokers are out in the neighborhoods they serve every single day talking to buyers and sellers, touring homes and navigating real estate transactions.
@properties can inform and educate you
All of those brokers working out in the market? They generate a tremendous amount of information about local real estate.
As a company we then take that information, break it down for our brokers.
Then, we feed it back to them so that every single broker working with a buyer or seller is armed with the latest trends, statistics and data when they are helping you meet your real estate goals.
@properties has cutting edge marketing tools
As the real estate industry is becoming increasingly reliant on the digital space, @properties’ brokers are using the latest and greatest technology to stay ahead of the curve in the real estate market.
Our @properties brokers app helps our brokers stay connected to one another so our buyers can see homes for sale first — sometimes even before they hit the market.
With @properties’ new interactive Comparative Market Analysis our clients can access to up-to-the-minute accurate property data and neighborhood information, helping you make the most informed choice.
Brokers at @properties use award-winning marketing programs designed get more exposure for every listing — which broadens our network even more.