Why video is essential to your home-marketing strategy

With new inventory hitting the market each week, it’s no surprise the spring real estate season is a competitive time of year for sellers.

If you’re thinking about making a move this spring, it’s crucial to create a marketing strategy that sets yourself apart from the crowd. One way to do this is through powerful video marketing.

Here’s why video helps sell your home:

Video tells the story of a property in a more dynamic way

Like selling a home, the process of buying a home can be very emotional.

A compelling video not only immerses potential buyers into the experience of your home and the surrounding neighborhood, but also establishes an emotional connection by showcasing what makes it special.

While photography will always be essential to the real estate marketing mix, a well-produced video can make a home come to life in ways that even the best photography can’t.

Buyers can tour your home online before seeing it in person

Most buyers today begin their home search online. With the help of a listing video, these buyers can better envision the layout of your home as well as the lifestyle it offers, prior to scheduling a showing.

At the end of the day, the more engaging the marketing, the more likely a buyer is to take an interest in your home and ultimately make an offer.

Video boosts online exposure for your home

Social media channels like Facebook, Twitter and Instagram have all experienced a significant growth in users watching video.

Sharing your listing video through these channels generates more online exposure and enables you to reach more buyers.

The stats speak for themselves

You’ve heard that a picture is worth a thousand words, but did you know that just one minute of video is worth more than 1.8 million words?

Whether or not that stat is entirely accurate, there’s no question that video is one of the most important marketing tools out there, especially in the real estate business. In fact, Inman News found that homes with listing videos receive an average of four times more inquiries – yes, four times!

To learn how @properties uses video to sell your home, check out the listing video montage below and contact a broker for details.

Written by George Schultz