Luxury Home Marketing 101

Selling a luxury home is no small undertaking. It requires a unique level of service and a sophisticated marketing strategy that will generate the broadest exposure to find the right buyer.

Here are a few things to know when it comes to successfully marketing a luxury property.

Be Local…

Real estate is a local business, and trends vary neighborhood to neighborhood and block to block. It’s essential to be plugged in to what’s happening in your submarket as this will impact your pricing strategy.

No matter the price point, setting an accurate list price is key to ensure you generate maximum interest from potential buyers when your home hits the market. 

Think Global…

While local expertise and market knowledge are important, keep in mind that a luxury homebuyer may be located in a different part of the country, or even the world. That’s why it’s crucial to have a national and international marketing strategy.

Through @properties’ affiliation with Luxury Portfolio International, we market luxury listings to affluent homebuyers in more than 800 cities around the globe. Luxury Portfolio is an exclusive network that represents more $1 million+ listings than any real estate organization, offering an extraordinary amount of global exposure for high-end homes. More exposure ultimately means more page views, showing requests, and, more often than not, a faster and more lucrative sale.

In addition to LuxuryPortfolio.com, our luxury listings receive additional print and online exposure in a variety of media outlets like the Wall Street Journal, Juwai, and Luxury Portfolio International Magazine.

Tell the Home’s Story

Sophisticated marketing materials are a must when selling a luxury property. After all, you’re not just selling a home – you’re selling a lifestyle.

From hardcover brochures with beautiful photography to listing videos that showcase the home and surrounding community in a dynamic way, @properties agents leverage the highest quality materials to stand out and ultimately help buyers envision themselves living there – before they even step inside.

Tap into Your Broker’s Network

Exposure through a network of brokers is another great way to get more eyes on a home. @properties brokers use an internal communications app that generates powerful pre-market exposure to more than 2,800 brokers – each with a broad sphere of influence.

Meanwhile, as the #1 brokerage for luxury home sales in Chicagoland*, it’s safe to say we know a thing or two about this market and what it takes to succeed. To learn more, reach out to an agent atproperties.com/agents.

 

*BrokerMetrics LLC, Closed Sales Volume for $1M+ Properties, Chicagoland, 2019

Written by @properties
At @properties, our goal is to provide you with expert, caring, and candid advice throughout one of the most important transactions you will ever make.