With the majority of homebuyers starting their property search online, digital marketing resources are an integral part of the real estate marketing mix. Now with shelter-in-place orders in effect, the quality of these resources has never been more important. So if you intend to sell your home at any point in 2020, here are a few digital marketing essentials you’ll need to capture the attention of buyers.
3D Home Tours
Professional photography will always be a must in real estate. Today, sellers and their agents are also taking advantage of 3D-tour technology that real estate imaging companies offer in addition to static listing photos.
Virtual walkthroughs allow buyers to tour a home from just about any device. Viewers can spin 360 degrees and move room to room, meaning their experience is as close as it gets to being there physically. Buyers are more likely to keep your home top of mind if they know that its layout meets their needs, so be sure to ask your agent about 3D tour options.
Interactive Floor Plans
Speaking of the home’s layout, interactive floor plans are another vital element of your real estate marketing strategy. Savvy homebuyers have become much more adept at understanding floor plans and relating what they see on paper to the physical world.
Interactive plans are integrated with a property’s listing photos or 3D-tour, so buyers can click on the plan to see a visual of that exact spot in the home.
A professionally shot and edited video can make a home come to life in ways that even the best photography can’t. That means it’s a powerful way to establish an emotional connection with buyers.
Beyond helping buyers envision the lifestyle a home offers, video generates additional online exposure for listings. In fact, Zillow prioritizes listings with video in their search results. So if someone is looking on Zillow for a home in your neighborhood, and your listing page has a video, that person will see your home before any of the ones that only have photos.
@properties is a leader in video marketing for real estate. We even have our own in-house team of videographers and editors. In addition to a full listing video, sellers receive social media-friendly clips that can easily be shared on Facebook, Instagram, and LinkedIn. Ask your agent for details.
With photos and accompanying descriptions, brochures are a great storytelling medium. They can include all sorts of information about a home, from its history and features to the points of interest in the surrounding community.
Whether it’s a PDF that can be accessed on the property’s listing page or a flip-thru digital brochure, e-brochures provide buyers with the most in-depth information about your home.
People are spending more time online than usual these days. So when it comes to staying in front of potential homebuyers as they keep their eyes on their screens, digital advertising is key.
@properties agents create maximum exposure for listings in a variety of ways, including targeted banner ads. Our partnership with Adwerx leverages geo-targeting to display ads to buyers who live within a 5-mile radius of your home, while our partnership with Homesnap displays ads to Facebook and Instagram users who have searched for your home or similar properties. On top of this, agents are using e-mail marketing to share property information with their networks.
When these sophisticated marketing resources are integrated with one another, sellers are in the best position to achieve the highest possible sales price in the shortest amount of time. Contact an agent to learn more about the tools that lead to success in today’s marketplace.