When it comes to the competitive world of real estate, differentiation is one of the keys to success. Differentiation comes naturally to @properties, and it shows in many ways – not the least of which is our advertising and marketing. In fact, we’re proud to announce that @properties recently won two 2016 MarCom Awards for advertising including a platinum award for our “Rules For Better Living” print campaign and honorable mention for our “Love” outdoor advertising campaign.
The MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs. Winners are selected from print, web, video and strategic communications categories. @properties’ ads were among 6,000 entries worldwide.
The “Rules For Better Living” campaign was conceived, designed and executed 100 percent by @properties’ in-house marketing team. The campaign launched earlier this year and includes a series of ads in local publications. The ads feature black and white photos of people in humorous situations, with encouraging headlines such as, “Eat well, laugh often, love much,” and “To achieve something you’ve never had before, you must do something you’ve never done before.”
By now, most Chicagoans are also familiar with the “Love” campaign. Inspired by @properties’ love where you’re @ tagline, the project is a collaboration with Matthew Hoffman, a Chicago-based artist and designer whose public works have been exhibited internationally. The campaign includes billboards and murals throughout the city with the word ‘love’ in Hoffman’s trademark lowercase script font.
Both the “Rules For Better Living” and “Love” campaigns have taken on a life of their own, with people posting photos on social media using the hashtags #RulesForBetterLiving and #ShareTheLove.
“As a local, independent company, @properties is all about bringing people together and strengthening our communities and neighborhoods,” said Thaddeus Wong, @properties’ co-founder and the architect of the firm’s marketing programs. “With these ads, our goal is to remind people to be present, to embrace opportunities for love and laughter, and to enjoy every moment as much as possible.”
For more information on the MarCom Awards, click here.