Ask 100 people what one word they associate with real estate, and you’ll probably get answers like home, house, or land. But ask an @properties agent, and you’ll likely hear a completely different word…love.
Love crept into the @properties lexicon years ago with our Love Where You Live ad campaign, which morphed into our work mantra, Love Where You Work. Then in 2015, @properties commissioned Chicago-based artist Matthew Hoffman to paint a mural adorning our office in Chicago’s Bucktown neighborhood. The mural featured the word “love” in Hoffman’s signature script font and quickly became a popular backdrop for Instagram pictures, holiday cards, engagement photos, and everything in between.
Today the “love” script can be found everywhere from billboards to bumper magnets to cloth masks that have even been spotted on a few famous faces. Now as @properties expands nationally and shares the love across the country, we thought it was only fitting to catch up with company co-founder and co-CEO Thad Wong, who is the architect of many of the firm’s marketing campaigns.