@properties is much more than a leading sales organization — we are a full-service strategic partner, offering a highly consultative approach to development marketing and sales. To minimize risk and maximize returns, we work with you from the earliest stages of a development to provide detailed market, product and competitive analysis; trend analysis; and sales and marketing plans. Our strategies are based on extensive research, experience and the collective knowledge base of more than 1,500 @properties brokers in the field.
Provides a sound understanding of trends, challenges and opportunities. Informs product positioning and sales strategy.
- Price trends
- Buyer profiles
- Supply and demand
- Market liquidity
- Design trends
Comprehensive analysis of competing properties based on sales data, first-hand knowledge and input from brokers in the field.
- Property condition
- Transaction activity
@properties works with developers, architects and designers to refine your product for the highest and most efficient sellout possible. Our analysis typically includes:
- Unit mix
- Interior finish specification and review
- Floor plan recommendation/evaluation
- Common area amenity specification review
- View/floor premium analysis
Sales & marketing strategy
@properties works with developers in planning all facets of the sales and marketing program.
- Preferred lenders and mortgage financing programs
- Unit upgrades
- Critical path development
- Product launch strategy
- Advertising and promotion
@properties leads the sales and marketing for this luxury Gold Coast development, the first new condominium high-rise started on Chicago’s North Side since 2008.Learn more
The 2016 @report: Risks and Trends for New Construction Condominium Development in ChicagoLearn more
@properties worked with Smithfield Properties to create a program for this Gold Coast high-rise that sold out well ahead of the competition.Learn more