Development Consulting

@properties is much more than a leading sales organization — we are a full-service strategic partner, offering a highly consultative approach to development marketing and sales. To minimize risk and maximize returns, we work with you from the earliest stages of a development to provide detailed market, product and competitive analysis; trend analysis; and sales and marketing plans. Our strategies are based on extensive researchexperience and the collective knowledge base of more than 1,500 @properties brokers in the field.


Market analysis

Provides a sound understanding of trends, challenges and opportunities. Informs product positioning and sales strategy.

  • Price trends
  • Inventory/absorption
  • Buyer profiles
  • Supply and demand
  • Market liquidity
  • Design trends

Competitive analysis

Comprehensive analysis of competing properties based on sales data, first-hand knowledge and input from brokers in the field.

  • Property condition
  • Features
  • Transaction activity
  • Pricing
  • Amenities

Product analysis

@properties works with developers, architects and designers to refine your product for the highest and most efficient sellout possible. Our analysis typically includes:

  • Unit mix
  • Interior finish specification and review
  • Floor plan recommendation/evaluation
  • Common area amenity specification review
  • View/floor premium analysis

Sales & marketing strategy

@properties works with developers in planning all facets of the sales and marketing program.

  • Pricing
  • Preferred lenders and mortgage financing programs
  • Unit upgrades
  • Critical path development
  • Product launch strategy
  • Advertising and promotion

Related Content

Pricing, market trends, stats, and more.

Learn more

@properties leads the sales and marketing for this luxury Gold Coast development, the first new condominium high-rise started on Chicago’s North Side since 2008.

Learn more

The 2016 @report: Risks and Trends for New Construction Condominium Development in Chicago

Learn more

@properties worked with Smithfield Properties to create a program for this Gold Coast high-rise that sold out well ahead of the competition.

Learn more

Cool-headed and exhaustive analysis followed by decisive action enabled the successful workout of this West Loop condominium development during the depths of the financial crisis

Learn more

Register For Research Email Alerts

Call Us! 312.506.0321