Development Marketing


As Chicago’s leading residential brokerage firm, @properties generates more marketing exposure for developments than any other broker or marketer. @properties’ concentric development marketing approach stages a series of controlled releases to a progressively broader sphere of prospects. Starting with a highly engaged network of more than 1,500 brokers, @properties slowly widens marketing programs to more than 800,000 prospects and clients.


market within market

Developments eventually receive global exposure to more than 1.2 million additional luxury homebuyers from 200 countries and territories each month. Staging development sales in this way enables developers to optimize pricing and balance inventory — maximizing returns and minimizing risk.

Working with @properties also provides developers with access to an award-winning in-house marketing team. Our full-service agency capabilities boost your project’s exposure while eliminating the risk of high agency fees.

Graphic design

  • Project logo/ID
  • Signage
  • Collateral
  • Advertising

Media planning & placement

  • Budgeting and scheduling
  • Ad production
  • Discounted rates in local and national media
  • Ad placement
  • Print & digital

Public relations & social media

  • Press releases
  • Social media marketing
  • Media relations
  • Blogging

Digital marketing

  • Website design & development
  • Prominent exposure on Atproperties.com
  • Pay per click advertising
  • Ongoing site maintenance
  • Enhanced online listings on leading real estate portals (Zillow,Trulia, Realtor.com)
  • Search engine optimization

Email marketing

  • Design & programming of project e-blasts
  • Distribution to @properties’ proprietary database of 800,000+ contacts

Printing

  • In-house digital printing for brochures and collateral
  • Print coordination/management for outside printing jobs

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The 2015 @report: Market pricing and dynamics, plus new in-depth features highlighting Chicago development trends

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In nine months, @properties sold 11 units valued at more than $34,000,000, achieving top-of-market pricing while enhancing the image of The Elysian (now Waldorf Astoria) as Chicago's premier luxury address.

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@properties oversaw leasing for a new, 75-unit apartment community in Lincoln Park — achieving stabilization in 6 months with very limited marketing expenditure.

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