Buying or selling a home today involves technology at nearly every turn. That’s why, for the past decade, @properties has been busily developing a suite of tech applications called pl@tform™ to efficiently manage all aspects of a home search or sale, from listing to marketing to closing. The result? Increased productivity among agents and a more seamless experience for our clients.
The ultimate tool for fostering client relationships, our CRM allows agents to set and track their goals, sort and qualify their database, receive tasks to meet their outreach objectives, and more. The CRM is fully integrated with other pl@tform technologies to maximize efficiency, quality of outreach, and professionalism.
@properties Digital CMA is a dynamic property report that uses real-time MLS data to zero in on the most relevant comps for a subject property. This allows our agents to identify the list price that will help sellers achieve the most lucrative, time-efficient sale, and also helps buyers make the most informed offer on a property.
The HotList™ features Office Exclusives: off-market listings visible only to RLAH @properties agents and their buyers. These give sellers a change to preview their home to a broad audience without going public or racking up days on market. Listings stay private with no online history beyond RLAHHotList.com.
With the ability to incorporate video, an interactive CMA, customized marketing plans, and agent branding, the Digital Listing Presentation revolutionizes the way @properties agents present their services and demonstrate their value to win more business.
From @social to Content Hub, our agents have the best tools to elevate their social media marketing. Cre@tive Studio is another resource that helps our agents stand out in the marketplace, giving them an easy way to create and distribute eye-catching direct mail and social media graphics.
Agentsite provides agents with a custom website to promote their business. With enhanced bio pages, video capabilities, career highlights, lifestyle content, and more, agentsite brings the agent’s story to life.
Integrated with the CRM, eCampaign is an email marketing tool that makes it easy for agents to stay in touch with their entire database or specific farms. Agents can pull in listings and animations, as well as add their own custom content including videos. The tool also has a wide range of analytics so agents can see the impact of each eblast.
Our internal platform connects agents across the brokerage to share opportunities and resources instantly. Find or offer open house coverage, request showing help, and get instant recommendations for trusted vendors from your colleagues. Plus, order custom marketing and media deliverables directly from our in-house team—all in one place.
@opens allows our agents to create a custom sign-in form for every open house. They can tailor questions to fit their needs, add notes about attendees, and send a follow up email with the click of a button. @opens is integrated with our CRM and eCampaign, increasing efficiency and productivity.
With @turf, agents can easily create a map that showcases the amenities surrounding their listing, from shops and restaurants to public transit. These maps can be included in listing brochures, giving prospective buyers the best insight into the location of the property.
Built for collaboration, Zenlist provides @properties agents and their buyer clients with the most complete inventory of pre-market and active listings. It enhances an agent's value proposition while improving the home seach experience for their clients.
Custom Market Reports give agents an easy way to access and share market data for communities and zip codes. Once a report is created, pl@tform generates a link that can be distributed through social, email, and more. The reports are branded to the agent and automatically update with the latest market data every month.
