Cyd Archer

Cyd Archer

CNE - Broker       

About Me

Business Philosophy

Cyd has been a Broker in Lincoln Park for the past 15 years.  She came from a 20+ year career in the advertising and marketing industry working with C-level executives in Fortune 500 Companies. She also spent several years working in the Financial Industry working with high net worth families and their advisors. She understands the challenges, risks and the need for discretion when buying or selling a home or commercial investment.

Cyd has a distinct blend of executive professionalism and an insider's knowledge of the market. Her philosophy is to provide her Clients exceptional service and insightful knowledge and become a trusted advisor to help them make better informed decisions.

She has an exceptional ability to listen to her Clients, whether they are first time buyers or seasoned buyers and sellers.  Cyd helps  Clients identify value while managing their risk.   Her tough negotiating  skills, developed from years in the Media and Ad Sales Industry, provide a competitive advantage in the negotiation process. She is focused on exceeding her Clients unique needs. Her experience allows her to keep her Clients focused on achieving their goals whether it is for their first condo, million dollar home or investment property. Her background in the advertising industry also allows her to help prepare and market her seller's properties to their best advantage to enhance value. Every transaction is different and has its challenges, but she pulls upon her past experience to make sure things move smoothly and assure that the transaction is as seemless as possible for her Clients. She is committed to helping her Clients realize the rewards of ownership.

Cyd has built her business exclusively through personal referrals and through community organizations she is involved with. This is testimony to the respect any loyalty she has earned working with her Clients.


Areas of Expertise

Cyd is licensed in both Illinois and Michigan. She works with both domestic and international buyers who may be looking for a home or condo, an in-town unit, luxury property, or for an investment property. Cyd also works with first time buyers who are looking to put down roots and those who are looking to downsize.  She works with sellers to enhance the presentation of their home, assess the market value and develop a strategic marketing plan with custom marketing materials and social media to show their property to the best advantage. Her areas of expertise include: Condos, Co-ops, Lofts, Townhomes, Single-Family Homes and Investment Properties. While she has sold properties from the South Loop to Wilmette, she specializes in Chicago's city neighborhoods of the South Loop, New East Side, Gold Coast, Streeterville, Lincoln Park, Lakeview, River North, and West Town.


Personal Background

Cyd grew up in Southwestern Michigan in a family that was actively involved in real estate development, investment and sales for resort, vacation, and commercial properties for over 30 years. She has lived in Chicago's Gold Coast neighborhood for over 25 years. She believes in giving back to the community and has been involved with many community, and not-for-profit organizations in Chicago. She currently serves as the Secretary of the Chicago Yacht Club Foundation and overseas a program for young women designed to help them learn about the environment and develop their leadership skills on a Tallship.  She enjoys traveling, sailing, skiing and the arts.


Education, Training and Designations

  • Graduate, Western Michigan University
  • Licensed Real Estate Broker in Illinois and Michigan
  • GRI-Graduate Realtors Institute
  • CNS-Certified Negotiation Specialist
  • Member of National Association of Realtors, Illinois Assoc of Realtors, Chicago Association of Realtors
  • Recognized as Chicago Magazine's Five Star Award for Customer Service Excellence 2012-2016

Clients are saying:

"Cyd went above and beyond the necessary procedures to get my house on the market and sold in an unbelievably short period of time. Her patience and understanding of the difficult process was appreciated. Selling a house is very emotional for an individual but during a pandemic made things even more tricky. I put my faith into the positive, inspiring attitude of Cyd and it all worked out exactly as planned.

I would recommend Cyd to everyone I know. If she could sell my property which was a huge undertaking, she could make the process go smoothly for everyone. I am forever grateful to Cyd. She's the best!"