I personally have lived in the West Town area for 15 years and participated in 104 transactions in that specific hood.   I have owned 4 properties in the neighborhood and listed or sold every category of real estate, including commercial and rental property, in West Town.   My experience is that the market price is what a distressed buyer is willing to pay and what a distressed seller is willing to accept.   I have found that the magic formula is 3-5 showings per week with an offer to purchase by the 10th showing, or the real estate is 7% over market value. Technology leaves almost no variance in that opinion.   I have also found that property has to be in motion to sell. If something sits, it typically will sell for 5% less than the market's optimal price. This is a simple matter of call-to-action statistics. If a property is not calling buyers to action the property will only support the sale of similar properties that are inferior values.     I also know that a sale is a 3-step process: Premarket, 1st Offering, and Price Negotiability.     I can point to 95% of all sales and show this pattern as the best practice to sell real estate.   Most importantly The marketing @properties Christie's International Real Estate provides with The Largest Agent Pool and the Best-In-Class production keeps our clients at the forefront of the market line.    My Promise and only purpose  I am here to help you optimize your value and negotiate the best path to a successful transaction     I have done this more than 500 times in Chicago over the last 20 years .   Our team has done this over 5000 times over last 20 years.   Our company has been the  most successful real estate company in Chicago for the last 15 years.