We go above and beyond to sell your West Suburban area house fast and charge a reasonable

and straightforward commission.

Your House Needs Maximum Exposure to the Masses! 

 As your partner, we offer our expertise to help you make good decisions about the sale of your home and to avoid costly mistakes.

It starts with making sure your home is presented to its best advantage:

• 3D Virtual Tours showcase beyond your standard 360 tour

• In-depth analysis and expert advice on pricing strategy for optimal results

• Free consultation with professional Home Designer / Stager

• Professional staging services as needed to attract buyers (optional full staging available at extra charge)

• Free Digital Marketing Strategy to maximize online presence

• Checklist of recommended changes to your home to ensure optimal pricing

• List of reputable vendors for any work required

• Meeting with Marketing Specialist to identify your home's upgrades and features that you as the homeowner find important

• Synched lock box to track Realtor showings and elicit feedback the next business day, which is then sent to you to keep you in the loop

While we market your home, we know you want to be informed and involved.

To keep communications flowing, we will: 

• Send a report on our marketing efforts and results weekly.

• Inform you of any market changes, mortgage rate fluctuations, sales trends, absorption rate, or any other factors that may affect the value or marketability of your home

• Provide you marketing materials to share with your neighbors, connections and on your personal Facebook page and other social media sources (LinkedIn, Instagram, Facebook, YouTube etc.)

High-Quality Marketing Materials

 Tapping the Power of Social Media and the Internet

Engaging the Real Estate Community

Through our massive online and social media campaigns, we access thousands of buyers directly. But we also engage the local real estate community.

• Cooperate with all Real Estate companies in Northern Illinois and surrounding counties using multiple MLS services

• E-flyers sent to local and out of area agents with Custom QR Code feature that brings them directly to your home's website

• Promote your property directly to the top 100 Realtors in all surrounding counties

• Contact preferred lenders for any prospective buyers in their network

• Email "Just Listed" e-flyer with links to your home's website to thousands of local affiliates and partners in our database

• Announce price reductions to our national network of real estate agents

• Send property-specific information to our internal buyers' agents who receive hundreds of inquiries monthly

• Contact agents to request feedback after home is shown, which we then forward to you

• Perform a reverse prospecting search to identify prospective buyers in MLS

Traditional Marketing on Steroids

Though we are experts at online and social media marketing, we don't ignore traditional methods that are still effective. In our campaign, we also:

• Send direct mail and email flyers about your home to our database of clients

• Contact The Wright Choice leads, centers of influence, i.e. family, friends, community leaders and past clients for potential buyers

• 12- 16 page colored brochures featuring your home's highlights

• Mass mail "Just Listed" cards to your neighborhood and target areas with multiple homes                 

Behind the Scenes

While all this activity is happening, we're also working behind the scenes to make sure your home gets the most exposure so it sells at the best price in a timely manner. We also gather all information necessary to ensure a smooth transaction. To that end, we:

• Immediately send video responses to buyer leads via e-mail and text

• Improve the marketing of any under-performing marketing campaigns by analyzing & viewing results of campaigns

• Meet weekly with the team to keep on top of each step in the marketing campaign of your home

• Price the property correctly the first time to widen the window of buyer showings

• Reassess pricing if online traffic is not converting into offline tours

• Answer any questions that arise throughout the transaction via our staff of specialists

• Use Bluetooth technology of SentriLock Lockbox to monitor agent showings to get fast feedback

• Research ownership and deed type from Title Company

• Research property's current land use, zoning, deed restrictions and easements

• Research tax records to verify full and complete legal information is available to prospective buyers and buyer's agent on MLS printout

• Verify that your property is free of all liens

Once the sale of your home is pending, we stay proactive, not reactive, to make sure the process goes smoothly and efficiently by:

• Verification with agent and lender to ensure buyer is properly qualified, ready and able to purchase

(verified employment, reviewed taxes, bank statements, credit report, 1099, etc.) before accepting the offer

• Weekly communication via e-mail about status and progress of sale

• Text message and e-mail reminders to you about appointments and deadlines of escrow, seller disclosures, buyer inspections, appraisal report, buyer final walk through, signing loan documents, and final closing documents

• Constant communication with buyer's side agent and Lender to give accurate feedback to seller about status of loan, and escrow

Book A One on One Call With Mary Kay Wright

https://calendly.com/marykaywrightrealtor/one-on-one-call-with-mary-kay-wright