Diana Grinnell

Diana Grinnell


548 W. Webster Ave.
Chicago, IL 60614

With over 10 years of sales, media, and advertising experience working for News, Lifestyle, and Home Design publications, Diana brings a wealth of strategic marketing expertise and extensive client service to her real estate practice. Formerly a successful Senior Account Executive in the digital media space, Diana is no stranger to knowing what it takes to engage an audience. Over 90% of buyers begin their home search online and Diana’s digital background gives her clients an immense advantage in attracting those buyers at the onset of their house hunt. She is well-versed in the latest technology, social media platforms, and advertising opportunities to efficiently and effectively market properties for maximum exposure.

Known for her tireless work ethic, can-do attitude, and energetic personality, Diana is passionate about guiding buyers and sellers through every step of what can be a complex and often emotional process. As a recent homebuyer herself, she appreciates the magnitude of her clients’ investment. Her goal is to make each buying or selling experience as seamless, successful, and enjoyable as possible. Priding herself on a career built upon honesty, frequent communication, and advocacy for her clients, Diana also has immense experience in navigating and negotiating complicated deals involving many parties, with her priority always being to keep her clients’ best interest at the forefront of every transaction.

Diana is a member of the Bari and Elena Real Estate Group, a boutique team of top-producing agents with over 30 years of combined experience.  Involved in hundreds of transactions throughout Chicago’s neighborhoods and across a range of housing types, from single family homes and condos, to multi-unit properties and co-ops, this team is ranked by the Chicago Association of REALTORS® as a top 1% producing team, with more than $70 million in transactions in 2016 alone. The team sells property twice as fast as typical Chicago agents with an average market time of 20 days, which is 43 days faster than the average and for an average 98% of list price. She is also a member of the National Association of REALTORS®, Illinois Association of REALTORS®, and Chicago Association of REALTORS®.

A graduate of Emory University in Atlanta, Diana has a degree in Business and Marketing and has called Chicago “home sweet home” for the past decade. She currently resides in the Old Town neighborhood with her husband Matt, enjoying every ounce of what the Windy City has to offer in her spare time! When not working with buyers to discover that perfect home, or with sellers to showcase their property for the highest return, you can find her honing her “green thumb,” trying new restaurants with friends, testing out the latest work out class, and whipping up some culinary creations in her kitchen.

Clients are saying:

"Diana exceeded our very high expectation and was an absolute pleasure to work with (and that is coming from slightly neurotic, high maintenance people). Any broker can set a price and do showings but Diana adds value as follows. First, she recommended minor cosmetic upgrades prior to our listing. Not only did she give us specific recommendations, she also referred us a crew who did all the changes in a few weeks. Their work was excellent and the cost was very reasonable. We were a little hesitant to make these changes at first, but were so glad we listened to her. Second, she has very good taste and a sophisticated aesthetic so our listing photos looked incredible. Third, Diana has a warm personality and is very pleasant for potential buyers and their agents to deal with. However, she can be aggressive when needed but never comes across as offensive or hostile. Lastly, her communication is constant and thorough and her knowledge of the process is outstanding. Put simply, she knows her stuff. We've already recommended her to everyone we know for a purchase or sale. Thank you Diana!"

"If you're looking for the best, look no further! Diana knows everything you need (and want) in order to make the best decision as you buy and sell. After an on-and-off home search, we narrowed our focus and fell in love with a home which Diana was able to help us make our own through expert negotiation based on neighborhood knowledge and confidence in comps. She was patient for us when we didn't want to be, and helped us land the home at a competitive price, asking all the right questions to ensure inspection and closing were favorable. I couldn't think of someone more qualified or invested in her clients home ownership dreams - you'd almost think Diana was buying for herself the way she invests time, energy and passion into helping her clients."

"Diana was a huge help looking for my first apartment solo. She was so kind and friendly, and built trust almost immediately. I really appreciated her expertise and kindness during what could have been a stressful process!"

"My husband and I worked with Diana to purchase our first home. Her knowledge of the process and Chicago area made the entire process much less intimidating then we originally anticipated. She was incredibly responsive to all our questions and was always quick to act whenever there was a new place to see! I truly can't say enough good things about working with Diana to buy our home :)"

"Diana was excellent to work with. She is very knowledgeable of the market and was able to really get a feel for what I wanted to purchase. When it came time to bid on my place, she gave her honest advice on how much the unit was worth and a price that would catch the sellers attention as well as stay within my budget. She went above and beyond during due diligence, scheduling utility related inspections and continually going over to the unit to accommodate a seller who had already moved from the unit to help the sale process along. She is so very friendly and has so much good advice on all things relating to creating a home. She also provided a great list of vendors for post closing items that I wanted to have completed. I would highly recommend her to anyone who is buying a place."

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