Cyd Archer

Cyd Archer

CNE - Broker

548 W. Webster Ave.
Chicago, IL 60614

Business Philosophy

Cyd has been a Broker in Lincoln Park for the past 15 years.  She came from a 20+ year career in the advertising and marketing industry working with C-level executives in Fortune 500 Companies. She also spent several years working in the financial consulting Industry working with high net worth families and their advisors. She understands the challenges, risks and the need for discretion when buying or selling a home or commercial investment.

Cyd has a distinct blend of executive professionalism and an insider's knowledge of the market. Her philosophy is to provide her Clients exceptional service and insightful knowledge and become a trusted advisor to help them make better informed decisions.

She has an exceptional ability to listen to her Clients, whether they are first time buyers or seasoned buyers and sellers.  Cyd helps  Clients identify value while managing their risk.   Her tough negotiating  skills, developed from years in the Media and Ad Sales Industry, provide a competitive advantage in the negotiation process. She is focused on exceeding her Clients unique needs. Her experience allows her to keep her Clients focused on achieving their goals whether it is for their first condo, million dollar home or investment property. Her background in the advertising industry also allows her to help prepare and market her seller's properties to their best advantage to enhance value. Every transaction is different and has its challenges, but she pulls upon her past experience to make sure things moves smoothly and assure that the transaction is as seem less as possible for her Clients. She is committed to helping her Clients realize the rewards of ownership.

Cyd has built her business exclusively through personal referrals and through community organizations she is involved with. This is testimony to the respect any loyalty she has earned working with her Clients.

Areas of Expertise

Cyd is licensed in both Illinois and Michigan. She works with both domestic and international buyers who may be looking for a second home or in-town unit, luxury property, or for an investment property. Cyd works with families whose children maybe living in Chicago and they are looking to put down roots. She also works with people who are looking to downsize.  She works with sellers to enhance the presentation of their home, assess the market value and develop a strategic marketing plan with custom marketing materials to show their property to the best advantage. Her areas of expertise include: Condos, Co-ops, Lofts, Townhomes, Single-Family Homes and Investment Properties. While she has sold properties from the South Loop to Wilmette, she specializes in Chicago's city neighborhoods of the South Loop, New East Side, Gold Coast, Streeterville, Lincoln Park, Lakeview, River North, and West Town.

Personal Background

Cyd grew up in Southwestern Michigan in a family that was actively involved in real estate development, investment and sales for resort, vacation, and commercial properties for over 30 years. She has lived in Chicago's Gold Coast neighborhood for over 25 years. She believes in giving back to the community and has been involved with many community, and not-for-profit organizations in Chicago. She currently serves as the Secretary of the Chicago Yacht Club Foundation and overseas a program designed for young women designed to help them  develop their leadership skills on a Tallship.  She enjoys traveling, sailing, skiing and the arts.

Education, Training and Designations

  • Graduate, Western Michigan University
  • Licensed Real Estate Broker in Illinois and Michigan
  • GRI-Graduate Realtors Institute
  • CNS-Certified Negotiation Specialist
  • Member of National Association of Realtors, Illinois Assoc of Realtors, Chicago Association of Realtors
  • Recognized as Chicago Magazine's Five Star Award for Customer Service Excellence 2012-2016

Clients are saying:

"Cyd went above and beyond the necessary procedures to get my house on the market and sold in an unbelievably short period of time. Her patience and understanding of the difficult process was appreciated. Selling a house is very emotional for an individual but during a pandemic made things even more tricky. I put my faith into the positive, inspiring attitude of Cyd and it all worked out exactly as planned.

I would recommend Cyd to everyone I know. If she could sell my property which was a huge undertaking, she could make the process go smoothly for everyone. I am forever grateful to Cyd. She's the best!"

"Cyd did an amazing job with the remodeling and sale of my condo. She hired the contractors, oversaw all of the work, and put the finished unit on the market while I was able to stay in California. She got a great sale price and did everything with professionalism and grace. I couldn't be more pleased!"

"Cyd knows her stuff! She has a deep knowledge of the Chicago market and has great intuition about her clients. We didn't know what we wanted when we started out and Cyd helped us find our dream home--and close!--within three months. I would highly recommend her to friends, family, and perfect strangers--I can't imagine anyone better at this business!"

""Cyd is a true professional. She helped us transition from a suburban house to a lakeside condo downtown. She prevented us from making costly mistakes. Downsizing
was a pleasurable experience.""

"Cyd did an amazing job marketing my apartment. She provided excellent support during the entire process of putting the condo. on the market, through the multiple offers, to bring the condo to a close.
Her attention to detail is superb and her commitment to get the job done at the satisfaction of her clients- sets her apart from other Real Estate Agents.
Lisa Flynn"

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