Cyd Archer

Cyd Archer


548 W. Webster Ave.
Chicago, IL 60614

Business Philosophy

Cyd has been a Broker in Lincoln Park for the past 15 years.  She came from a 20+ year career in the advertising and marketing industry working with C-level executives in Fortune 500 Companies. She also spent several years working in the financial consulting Industry working with high net worth families and their advisors. She understands the challenges, risks and the need for discretion when buying or selling a home or commercial investment.

Cyd has a distinct blend of executive professionalism and an insider's knowledge of the market. Her philosophy is to provide her Clients exceptional service and insightful knowledge and become a trusted advisor to help them make better informed decisions.

She has an exceptional ability to listen to her Clients, whether they are first time buyers or seasoned buyers and sellers.  Cyd helps  Clients identify value while managing their risk.   Her tough negotiating  skills, developed from years in the Media and Ad Sales Industry, provide a competitive advantage in the negotiation process. She is focused on exceeding her Clients unique needs. Her experience allows her to keep her Clients focused on achieving their goals whether it is for their first condo, million dollar home or investment property. Her background in the advertising industry also allows her to help prepare and market her seller's properties to their best advantage to enhance value. Every transaction is different and has its challenges, but she pulls upon her past experience to make sure things moves smoothly and assure that the transaction is as seem less as possible for her Clients. She is committed to helping her Clients realize the rewards of ownership.

Cyd has built her business through personal referrals and through community organizations she is involved with. This is testimony to the respect any loyalty she has earned working with her Clients.

Areas of Expertise

Cyd is licensed in both Illinois and Michigan. She works with both domestic and international buyers who may be looking for a second home or in-town unit, luxury property, or for an investment property. Cyd works with families whose children maybe living in Chicago and they are looking to put down roots. She also works with people who are looking to downsize.  She works with sellers to enhance the presentation of their home, assess the market value and develop a strategic marketing plan with custom marketing materials to show their property to the best advantage. Her areas of expertise include: Condos, Co-ops, Lofts, Townhomes, Single-Family Homes and Investment Properties. While she has sold properties from the South Loop to Wilmette, she specializes in Chicago's city neighborhoods of the South Loop, New East Side, Gold Coast, Streeterville, Lincoln Park, Lakewview, River North, West Loop and West Town.

Personal Background

Cyd grew up in Southwestern Michigan in a family that was actively involved in real estate development, investment and sales for resort, vacation, and commercial properties for over 30 years. She has lived in Chicago's Gold Coast neighborhood for over 25 years. She believes in giving back to the community and has been involved with many community, and not-for-profit organizations in Chicago. She currently serves as a Director on the Chicago Yacht Club Foundation.  She enjoys traveling, sailing, skiing and the arts.

Education, Training and Designations

  • Graduate, Western Michigan University
  • Licensed Real Estate Broker in Illinois and Michigan
  • GRI-Graduate Realtors Institute
  • CNS-Certified Negotiation Specialist
  • Member of National Association of Realtors, Illinois Assoc of Realtors, Chicago Association of Realtors
  • Recognized as Chicago Magazine's Five Star Award for Customer Service Excellence 2012-2016

Clients are saying:

""I want to highly recommend Cyd Archer for anyone buying or selling property. I have known Cyd for many years and have used her services for purchase and sale on four separate transactions. She is thorough, patient, honest, and ethical. She understands the market and has mastered the art of understanding her Clients and helping them move in the right direction. Her recommendations on staging helped me to sell my condo in a "hard to sell" building. She gives frank, pleasant advice with out being critical and it works! My property sold for more than units double the size in the same building. The highest that size unit has ever sold for.

Cyd's assistance finding a place for my parents resulted in the perfect location with a beautiful view of the lake in a building where they are safe, secure and well looked after. She was instrumental in guiding them to the right location and negotiated a significant reduction in the price.

I've recommended her to friends and Family and she always comes through. She is reliable, dependable, and tireless in the pursuit of connecting the right property to the Client no matter how many listings it takes!

Cyd watches the details to make sure her Client is protected and the closing goes forward on-time and smoothly. She earns every penny of her commission!"

Angela G."

""Cyd is a true professional. She helped us transition from a suburban house to a lakeside condo downtown. She prevented us from making costly mistakes. Downsizing
was a pleasurable experience.""

"“Again, thanks we both found your knowledge, professionalism and attention to detail a big bonus in this process.”"

"“Cyd Archer was phenomenal. She checked in with me constantly. She told me what to
expect and what to watch for. I cannot image anything more she could have done.” “Cyd made my experience great. She was a strong advocate for me. She transitioned paperwork quickly and efficiently to my bank and my attorney. (Both of whom commented about how great Cyd is.)”"

"“Cyd was truly amazing through the process of selling our home from the initial consult through closing day. As a first time seller, she walked us through each step, communicated proactively, and had an attentive eye to ensure a smooth sale. Cyd works endlessly for who she is representing, and actively takes control to make the process effortless for her clients.”"

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