Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael's marketing has been the featured cover story in Crain's Chicago Business and highlighted in Forbes, Chicago Tribune, Mansion Global, Wall Street Journal and FOX News Chicago Business Hour to name a few. He is also the author of the books "Luxury Listing Specialist, "Outside The Box", and "Marketing Luxury".
Throughout his career, Michael learned the importance of high-caliber marketing versus "traditional marketing", which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home. Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies.
Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This new designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, "Luxury Listing Specialist" that he teaches to agents internationally. Michael was awarded the 2019 MVP (Most Valued Partner) by "Who's Who in Luxury Real Estate"
Many agents within the industry are calling Michael's methods "The New Standard" for marketing luxury homes today.
Clients are saying:
"Michael LaFido stayed in contact on a regular basis by sending out video emails. He even recognized holidays with you. He was great in getting back to me when I had questions or concerns in a timely manner. Communication is huge for me. I would highly recommend him as a Realestate broker."
"After 15 months with other Realtors, and no offers (and very few showings), Michael, and his team, got the job done in less than five months. His professionalism and "Can Do" attitude made a difference, and I don't hesitate for one second recommending him to anyone... especially during these trying times!"
"Mike, provided excellent professional and friendly consul as we moved through the selling process, plus provided appropriate professional contacts needed to complete the closing process as we were preparing to move across the country. We Thank You, Sincerely"
"Mike is a pro. Knows the market, knows the price, knows what needs to be done to move a property. And very pleasant, too, even thoughtful in his communication with my 83 year old mother."
"Mike was on top of the market and helped us complete the sale of our unique home at the right price and terms."