For me, the goals of a successful marketing plan are threefold: get the highest price in a reasonable timeframe with the least amount of inconvenience to the seller. Frankly, all else is secondary. My goal is not to just market your property. My goal is to sell it. The selection of a listing agent is the most important decision in the marketing of residential real estate. The second most important decision is price. The decisions regarding "which agent' and "which price" should be separate decisions. The number one mistake made by sellers is to hire the agent who told them the highest recommended asking price. Often this results in an improperly priced house marketed by the agent who's least qualified to achieve that price. Choose your agent based on performance and qualifications. While buyers choose homes based on location, location, location; sellers should hire their agents based on reputation, reputation, reputation. I learned real estate as a specialized real estate appraiser. My specialties were relocation and litigation support. This experience helps me continually provide sound analysis and counsel for my seller clients in the ever-changing near western suburban Chicago real estate market . I was trained by Procter & Gamble in sales and marketing. I bring world class sales and marketing experience to the western suburban real estate market. By selling and marketing the Crest toothpaste and Scope mouthwash brands, I learned the importance of branding. The family who buys their house is not buying bricks and mortar; they are buying a lifestyle. As such, the marketing message must be brought to them in a manner consistent with their perspective.
Clients are saying:
"As a industry professional who builds custom single-family homes, our clients demand nothing short of the best. In turn, we align ourselves with people who share the same goals. Bryan and his team are THE real estate experts we turn to. From factual data, current real estate trends and cutting edge marketing, Bryan and his team take what can be an overwhelming process and simplify it for a smooth user experience. I have yet to find someone who is as knowledgeable and hungry to get the deal done as you are. We highly recommend Bryan Bomba and his team for your real estate needs."
"As a Chief Marketing Officer, I know a thing or two about marketing. No matter what you are selling – a product, service or even a house – there is an essential link between establishing a successful marketing campaign and making a sale. In hiring Bryan to sell our second house and find our expanding family another home, I knew he understood the difference in marketing to sell. Many brokers tell you they can sell your home, but the “how” and “to who” are the most important factors.
That’s where Bryan is different. Bryan will come into your home and walk through the pros and cons of your house. He will then come up with a comprehensive marketing plan and target a buyer. Bryan’s expertise in marketing, long history and in-depth knowledge of real estate along with his comprehensive staff, makes him an exceptional agent. Not only is his team readily available for any and all needs, but Bryan is as well. His entire team is professional, courteous and a pleasure to work with.
I cannot thank Bryan and his team enough for helping us start this next chapter of our lives. I highly recommend using The Bryan Bomba Group. For our next move, I wouldn’t use anyone else!"
"Working together with Bryan was fantastic! Bryan Bomba goes above and beyond with his expertise, knowledge and patience. From the initial search for our dream home to the closing, Bryan has made the experience flawless. What i find most impressive about Bryan, is his warm personality and and easy to talk with. i highly recommend Bryan for all real estate needs!"
"Great team! We were kept informed from sale through closing. They helped with estate sale and scheduling of all inspections. Thanks to Bryan Bomba and his team"
"Consider before reading that (1) I am a real estate investor who regularly hires brokers to sell properties valued between $10 and $100 million and (2) my home was not a mainstream house in Bryan's market and, as a result, the buyer pool was limited.
Contrary to what many people will say, most real estate isn't easy to sell. You have to appropriately establish a price off of which a buyer and seller can negotiate and find common ground. Most houses have objectionable characteristics to almost any buyer (unless the home is underpriced). Finally, you need some balance between supply of homes in the market and motivated buyers looking for a home. It's rare to have all of these working in your favor.
There is a broad class of brokers who secure listings to maximize their probability of closings and compensation. If a home doesn't sell, they lose the listing and move on to others — it’s like fishing in a pond because, even though the broker doesn’t know what’s in the water, the broker throws a listing on the MLS and tests the "fishing hole". If no buyer takes the bait, the broker moves on to another more productive listing.
Bryan doesn't operate this way. He’s a true professional — one I rarely see even on large commercial real estate sales. In my opinion, Bryan knows the market and the product and he has an organization to make the process easy. Bryan treated the sales process on my home as if it were his own. When my home didn't sell quickly, he worked even harder and didn’t give up. I would unequivocally recommend Bryan."