For me, the goals of a successful marketing plan are threefold: get the highest price in a reasonable timeframe with the least amount of inconvenience to the seller. Frankly, all else is secondary. My goal is not to just market your property. My goal is to sell it. The selection of a listing agent is the most important decision in the marketing of residential real estate. The second most important decision is price. The decisions regarding "which agent' and "which price" should be separate decisions. The number one mistake made by sellers is to hire the agent who told them the highest recommended asking price. Often this results in an improperly priced house marketed by the agent who's least qualified to achieve that price. Choose your agent based on performance and qualifications. While buyers choose homes based on location, location, location; sellers should hire their agents based on reputation, reputation, reputation. I learned real estate as a specialized real estate appraiser. My specialties were relocation and litigation support. This experience helps me continually provide sound analysis and counsel for my seller clients in the ever-changing near western suburban Chicago real estate market . I was trained by Procter & Gamble in sales and marketing. I bring world class sales and marketing experience to the western suburban real estate market. By selling and marketing the Crest toothpaste and Scope mouthwash brands, I learned the importance of branding. The family who buys their house is not buying bricks and mortar; they are buying a lifestyle. As such, the marketing message must be brought to them in a manner consistent with their perspective.
Clients are saying:
"As a industry professional who builds custom single-family homes, our clients demand nothing short of the best. In turn, we align ourselves with people who share the same goals. Bryan and his team are THE real estate experts we turn to. From factual data, current real estate trends and cutting edge marketing, Bryan and his team take what can be an overwhelming process and simplify it for a smooth user experience. I have yet to find someone who is as knowledgeable and hungry to get the deal done as you are. We highly recommend Bryan Bomba and his team for your real estate needs."
"Great team! We were kept informed from sale through closing. They helped with estate sale and scheduling of all inspections. Thanks to Bryan Bomba and his team"
"Consider before reading that (1) I am a real estate investor who regularly hires brokers to sell properties valued between $10 and $100 million and (2) my home was not a mainstream house in Bryan's market and, as a result, the buyer pool was limited.
Contrary to what many people will say, most real estate isn't easy to sell. You have to appropriately establish a price off of which a buyer and seller can negotiate and find common ground. Most houses have objectionable characteristics to almost any buyer (unless the home is underpriced). Finally, you need some balance between supply of homes in the market and motivated buyers looking for a home. It's rare to have all of these working in your favor.
There is a broad class of brokers who secure listings to maximize their probability of closings and compensation. If a home doesn't sell, they lose the listing and move on to others — it’s like fishing in a pond because, even though the broker doesn’t know what’s in the water, the broker throws a listing on the MLS and tests the "fishing hole". If no buyer takes the bait, the broker moves on to another more productive listing.
Bryan doesn't operate this way. He’s a true professional — one I rarely see even on large commercial real estate sales. In my opinion, Bryan knows the market and the product and he has an organization to make the process easy. Bryan treated the sales process on my home as if it were his own. When my home didn't sell quickly, he worked even harder and didn’t give up. I would unequivocally recommend Bryan."
"The first time we used Bryan Bomba, we were extremely impressed. But the sale of our condo a few weeks ago marks the 13th time we've used Bryan and his team. We continued to be blown away by Bryan's market knowledge, follow-up, and professionalism throughout the entire transaction process. When it's time for #14, we'll be again turning to the amazing Bomba Team."
"Bryan shared his knowledge of the real estate market with us which helped us to understand the market better. He and his team were always responsive and provided recommendations. He stayed connected with us throughout the 6 months that our home was on the market."