Effective real estate marketing demands more than well-staged rooms and professional photos, more than a flurry of brochures, ads, videos, websites, social media, or open houses. Only deep insight and strategic marketing attracts the attention of buyers who recognize properties that reflect their desires and complement their lifestyles.
How did I gain that insight? – from a degree in visual communication design, more than two decades' experience helping businesses and nonprofits build strong brands and meaningful relationships with stakeholders, and 20+ years' experience in luxury home sales. How do you benefit from my insight and expertise? I can identify and effectively communicate the tangible and intangible characteristics that make your home uniquely valuable to the right buyers.
In a world in which real estate sales is all-too-often reduced to an algorithm, I offer a high-touch approach that is not merely transactional, but strategic and marketing-driven, informed by deep knowledge of the luxury marketplace and deep understanding of the desires and demands of buyers most likely to purchase a one-of-a-kind residence or hard-to-sell luxury home. And by providing smart, innovative marketing solutions, I often exceed expectations for price, terms and market time. It's one reason frustrated sellers often engage me to energize a listing languishing on the market.
Clients have come to rely on my keen eye for design, along with my passion for real estate and my experience buying, renovating and selling homes. I renovated my own single-family home in Lakeview and a pre-War condominium on Lake Shore Drive. More recently, during a brief sabbatical, I honored a three-generation-long tradition by temporarily joining our family-run construction enterprise. Working hands-on with blueprints, bids and budgets, sourcing materials, scheduling tradespeople, and overseeing the quality and timeliness of work for complex projects enhanced my understanding of property development and construction management – and better equipped me to help clients prepare a home for sale, envision the possibilities of a home they may purchase and successfully navigate their new construction or renovation projects.
When I'm not working or volunteering, my off-hours are driven by my dedication to all things design, my attention to detail, and my love of working with my hands. I enjoy building websites, photography, restoring my vintage Karmann Ghia, cooking and sharing ethnic cuisine with family and friends. I crave the sensations and new perspectives that travel provides, love exploring the world's great museums, and, closer to home, studying the historical events that influenced my family's history – from pioneer trails to the present day. In spite of our colder winters, I love living in Chicago, but dream of designing and building a home in the southwest.
Clients are saying:
"When we were ready to sell our lakefront co-op, we were sure buyers would appreciate the flawless renovation. But even though we listed with three of Chicago’s top brokerage firms, our home languished on the market for more than 30 months. The only advice we ever got from those brokers was ‘reduce the price.’ That’s not a marketing strategy. Then we met Scott, and working with him was a vastly different experience. Scott’s market knowledge and marketing expertise got results that speak for themselves: By focusing on positioning, not price, and marketing strategically, he attracted the right buyer within four months – without reducing the price."
"If you want your transaction to progress smoothly, then Scott's my pick."
"This was my first experience selling a house, and we moved out of state before it even went on the market. Scott made the whole process less daunting. He showed us how to prepare and price our home for market – and he was patient while we took it all in. He understood that our home would appeal to a specific buyer, and he crafted marketing themed around the beautiful garden that really set our house apart.
I know we were clients, but we liked Scott as a person, and he really looked out for us. He even handled fixing things that turned up in the inspection, and that was even more important because we couldn’t be there to do it ourselves."
"I have several of [Scott’s postcards]... They were designed in a way that was ahead of their time and are very impressive. I used them as examples when I mentored [agents] and when I was a managing broker."
"Scott initially impressed my husband and me with his congenial demeanor, knowledge of the area and unique perspective on marketing our property. He continued to impress us in his earnest efforts to meet our expectations. He was utmost courteous and professional in all respects, to the simplest of things such as prompt return of phone calls.
We have felt with many other agents who we would neither use nor to home we'd refer anyone else. We would refer our friends and also dates to Scott Ward without reservation."