pl@tform™

Meet pl@tform

Buying or selling a home today involves technology at nearly every turn. That’s why, for the past decade, @properties has been busily developing a suite of tech applications called pl@tform™ to efficiently manage all aspects of a home search or sale, from listing to marketing to closing. The result? Increased productivity among agents and a more seamless experience for our clients.

Core Technologies

CRM

The ultimate tool for fostering client relationships, our CRM allows agents to set and track their goals, sort and qualify their database, receive tasks to meet their outreach objectives, and more. The CRM is fully integrated with other pl@tform technologies to maximize efficiency, quality of outreach, and professionalism.

Digital CMA

Unlike a traditional CMA, @properties’ Digital CMA is a dynamic property report that uses real-time MLS data to zero in on the most relevant comps for a subject property. This allows our agents to identify the list price that will help sellers achieve the most lucrative, time-efficient sale, and also helps buyers make the most informed offer on a property.

Deal Management System

@properties’ Deal Management System (DMS) allows agents to manage each transaction throughout the full transaction lifecycle, ensuring clients have the most seamless home buying or selling experience.

Digital Listing Presentation

With the ability to incorporate video, an interactive CMA, customized marketing plans, and agent branding, the Digital Listing Presentation revolutionizes the way @properties agents present their services and demonstrate their value to win more business.

Marketing Apps

From high-quality brochures and email marketing to sophisticated digital advertising solutions, pl@tform includes an array of resources that help our agents streamline their marketing efforts and give listings the best visibility in the marketplace.

Agentsite

Agentsite provides agents with a custom website to promote their business. With enhanced bio pages, video capabilities, career highlights, lifestyle content, and more, agentsite brings the agent’s story to life.