IS IT REALLY THE THOUGHT THAT
OR DOES THE RIGHT ACTION OR GIFT
REALLY MAKE THE DIFFERENCE?
This week is all about strengthening
relationships and inspiring referrals and
repeat business. What are the actions we take
to do that on a consistent basis?
Sending postcards, adwerx, emails, social
media, personal notes, calls, gifts, etc.
These are all must does in some combination
and help us maximize touches on the most
people in the most efficient manner.
It becomes a numbers game that we must
play. The more touches, the higher impact,
the more success. But how many times do we
really hit the bullseye?
What happens when we send Ice cream to a
diabetic? Or, the worlds best peanut brittle to
someone with a nut allergy?
Most appreciate the thought, right? I believe
so. I do know that if they did not receive that
gift but instead the diabetic got the worlds
best sugar free ice cream, they will be
eternally grateful and realize how much they
mean to you.
This is not about customizing everything you
do or just about giving gifts. You would not
get anything done if you tried this. It is about
using tools like the CRM to constantly catalog
everything you learn about your clients -
especially the A ones.
We know the more questions we ask our
clients, the better we can serve them. How
much of an impression do you make when you
call their kids by name?
Or, if you remember how they like their coffee
when you pick them up for early morning
My point is no matter what your marketing
budget or time in the business, you make the
longest lasting impression on your clients
when you recognize what they like, whats
important to them, or what their passion is.
You become memorable or more importantly -
unforgettable. This is the difference between
"great service" and fabled service. The result
is everything we have been working on in Do
Don't assume everyone likes what you like.
Ask what a person loves and give it to them. I
promise you the results you are looking for.
Be Safe. Be Well. Be Memorable